Affinity Petcare France & Benelux - Rungis - France(Full-time - Since January 2012)
- Development of annual marketing plan by brand and channels for France & Benelux.
- Development of long-term brand strategies.
- Development and implementation of brand communication strategies (TVC, Internet, Events).
- New products concepts and developments (International projects).
- New products and markets opportunities evaluations.
- Competitive monitoring, reporting and action plans.
- Working cross functionally with trade marketing, sales, logistics, finance & operations (France & Spain).
Ferrero France - Mont Saint Aignan(Full-time - June 2007 - September 2008)
- FMCG blue ship companies
- Modern trade
- Specialized channel
- Channel Impulse
- Multicultural environment
- Marketing strategy
- Brand positioning
- Brand architecture
- Marketing communications
- Customer Insight
- Consumer Insight
- Shopper marketing