julien Baubry
Professional Experience
Brand Manager
Affinity Petcare France & Benelux - Rungis - France(Full-time - Since January 2012)
- Development of annual marketing plan by brand and channels for France & Benelux.
- Development of long-term brand strategies.
- Development and implementation of brand communication strategies (TVC, Internet, Events).
- New products concepts and developments (International projects).
- New products and markets opportunities evaluations.
- Competitive monitoring, reporting and action plans.
- Working cross functionally with trade marketing, sales, logistics, finance & operations (France & Spain).
Assistant Category Manager
Ferrero France - Mont Saint Aignan(Full-time - June 2007 - September 2008)
Sales Promoter
Mars Petcare - Zone Paris Grand Est(Internship - February 2003 - August 2003)
- Specialized channel
Education
Marketing & Management
E.M.L.V [Paris - France] (September 2001 - September 2005)
Science-based BAC
Pothier High school - Orléans (September 1999 - July 2000)
H.E.C Preparatory school
Dessaignes High school - Blois (September 2000 - August 2001)
Skills
Marketing, Trade marketing & Sales management
- FMCG blue ship companies
- Modern trade
- Specialized channel
- Channel Impulse
- Multicultural environment
- Marketing strategy
- Brand positioning
- Brand architecture
- Marketing communications
- Innovation
- Customer Insight
- Consumer Insight
- Shopper marketing
- Merchandising
- Negotiation
- Management